First, show if the result is true for a translate of a set A, then it is true for A. Thus, it suffices to prove the problem when we translate A so Phi(v)=0. Let J be all vectors j so that the inner product of j and Phi(w) is positive. Show that v cannot be in J (if it were, show that there is some number alpha with the norm of v-alpha*Phi(w) less than the norm of v and use this to get a contradiction). Next, let I be the set of all vectors i so that the inner product of i-Phi(w) and Phi(w) is negative. Use a similar argument to show that w cannot be in I. Use the results of the previous two paragraphs to show that v-w must be at least the norm of Phi(w).